Verified Facts

Official NameRepublic of Serbia
CapitalBelgrade
Population6.6 million
Area77,589 km² (29,957 sq mi)
LanguagesSerbian
CurrencySerbian dinar (дин.)
TimezoneUTC+01:00
RegionEurope / Southeast Europe
Drives onRight
Source: REST Countries API

Doing business in Serbia can be a rewarding experience, with the country offering a strategic location, a skilled workforce, and a range of investment opportunities, despite some challenges related to bureaucracy and corruption.

Quick Facts

Ease of Doing Business44th (World Bank ranking, 2020)
Corporate Tax Rate15%
FDI Inflow$2.5 billion (annual)
Special Economic ZonesYes, 15
Key IndustriesManufacturing, Agriculture, IT
Currency StabilityModerate

Business Environment

Serbia has made significant progress in recent years in improving its business environment, with the government implementing various reforms aimed at attracting foreign investment and promoting economic growth. The country's strategic location at the crossroads of Europe and the Balkans makes it an attractive hub for trade and investment. However, the business environment in Serbia is still characterized by a relatively high level of bureaucracy and corruption, which can create obstacles for foreign investors. The government has introduced various measures to reduce corruption and improve transparency, but more needs to be done to address these issues.

The government's attitude towards foreign investment is generally positive, with a range of incentives and support measures available to investors. The National Investment and Export Promotion Agency (SIEPA) is the main body responsible for promoting foreign investment in Serbia, and it provides a range of services to investors, including information on investment opportunities, support with the investment process, and assistance with navigating the regulatory environment.

Despite the challenges, many foreign investors have already established a presence in Serbia, attracted by the country's low labor costs, skilled workforce, and strategic location. The business environment in Serbia is also characterized by a relatively low corporate tax rate of 15%, which is competitive with other countries in the region.

Starting a Business

Starting a business in Serbia involves several steps, which can be completed within a relatively short period of time. The following table outlines the main steps involved in registering and starting a business in Serbia:

StepRequirementTimeCost (USD)
1Register the company with the Business Registers Agency1 day$10
2Obtain a tax identification number1 day$0
3Register with the pension and disability insurance fund1 day$0
4Register with the health insurance fund1 day$0
5Obtain a license from the relevant authority (if required)1-30 days$50-$500
6Open a bank account1 day$0
7Register for value-added tax (VAT)1 day$0

Investment Opportunities

Serbia offers a range of investment opportunities across various sectors, including:

SectorOpportunityGrowth PotentialNotes
ManufacturingAutomotive components, machinery, and equipmentHighSerbia has a well-established manufacturing sector, with a range of foreign investors already present in the country
AgricultureFood processing, organic farming, and agricultural equipmentMediumSerbia has a significant agricultural sector, with opportunities for investment in food processing and organic farming
ITSoftware development, IT services, and data centersHighSerbia has a growing IT sector, with a range of foreign investors already present in the country
TourismHotel development, tourism infrastructure, and tourist servicesMediumSerbia has a rich cultural heritage and natural beauty, with opportunities for investment in the tourism sector
EnergyRenewable energy, energy efficiency, and power generationHighSerbia has set ambitious targets for renewable energy, with opportunities for investment in wind, solar, and hydro power
InfrastructureTransport infrastructure, including roads, railways, and airportsMediumSerbia has a range of infrastructure projects in the pipeline, including the development of the Corridor X highway and the modernization of the rail network

Foreign Direct Investment

  • Foreign direct investment (FDI) in Serbia has been increasing in recent years, with the country attracting $2.5 billion in FDI in 2020.
  • The main investing countries in Serbia are the Netherlands, Austria, and Germany, with a range of other countries also investing in the country.
  • The government offers a range of incentives to attract FDI, including tax breaks, subsidies, and support with the investment process.
  • Restricted sectors for FDI in Serbia include defense, security, and certain areas of the energy sector.
  • The business laws in Serbia are based on the European Union's (EU) acquis communautaire, with the country having made significant progress in harmonizing its laws with those of the EU.
  • Intellectual property protection in Serbia is relatively strong, with the country having ratified a range of international agreements on intellectual property rights.
  • Labor laws in Serbia are relatively flexible, with a range of options available for employers to hire and manage staff.
  • Dispute resolution in Serbia is relatively efficient, with a range of options available for resolving disputes, including arbitration and mediation.
  • The regulatory framework in Serbia is relatively complex, with a range of regulations and laws governing different areas of business activity.

Challenges & Risks

  • One of the main challenges facing investors in Serbia is the relatively high level of bureaucracy and corruption, which can create obstacles for foreign investors.
  • The business environment in Serbia is also characterized by a relatively high level of uncertainty, with the country's economic and political situation subject to change.
  • The country's infrastructure is also relatively underdeveloped, with a range of challenges facing investors in areas such as transport and energy.
  • The labor market in Serbia is relatively rigid, with a range of regulations governing employment and labor relations.
  • The currency in Serbia is relatively volatile, with the dinar subject to fluctuations in value.

Free Zones & Incentives

  • Serbia has a range of free zones and incentives available to investors, including 15 special economic zones (SEZs) and a range of tax breaks and subsidies.
  • The SEZs offer a range of benefits to investors, including tax breaks, subsidies, and support with the investment process.
  • The government also offers a range of incentives to investors, including grants, loans, and support with the investment process.
  • The National Investment and Export Promotion Agency (SIEPA) is the main body responsible for promoting foreign investment in Serbia, and it provides a range of services to investors, including information on investment opportunities, support with the investment process, and assistance with navigating the regulatory environment.